MEDIA PRODUCTION LEAD · SENIOR VIDEO EDITOR
Good stories need good systems. I build both.
800+
Ad videos shipped in 2026
2,400+
Deliverables across 3 formats
6+
Years in video production
AI
Leading the shift to AI-assisted production
SHOWREEL 2026
AI-GENERATED WORK
Video and image work made with Higgsfield, Claude and generative video and image tools.
01 · TREND TO AD
A viral rocket-car trend came up in the team chat at night. I swapped the car for our AI food captain, matched the same ramp, light and camera, and closed on the official Baly Food outro. The ad was ready the same night.
253K
Organic views
3,484
Likes
2,209
Shares
321
Comments
Instagram · Baly Food x Baly
AI Video
Trend Jacking
Same-night Delivery
02 · AI CHARACTER
A consistent AI brand character built for Baly Food: a full character bible, a Soul ID trained on 13 reference images, and a locked kit for the uniform, helmet, delivery box and bike, so every new video keeps the same face and brand details.
Character Design
Soul ID
Higgsfield
Brand Consistency
03 · AI PRODUCTION
An acquisition campaign for Baly's tuk-tuk service in Amarah, made without travelling or filming. I generated the city (the arch bridge, the riverside road, aerial plates), a driver and family cast with locked turnarounds, and one consistent tuk-tuk model, so every shot reads as the same real place.
City Plates
Character Turnarounds
Higgsfield
Vehicle Design
WHAT I BRING TO A TEAM
01
Team Leadership
I run the daily operation of editors and videographers: workload, priorities, deadlines, and clearing bottlenecks before they slow the team.
02
Production Operations
I plan schedules and resources across campaigns, and keep pipelines, project files and archives organized from brief to final delivery.
03
AI-Assisted Production
I lead the team’s move to AI workflows for editing, VFX, adaptation, localization and asset generation, set the quality rules for AI content, and train the team to use it.
EXPERIENCE
BALY
Earthlink
Ta3leem
Rewaq Baghdad
Media Production Team Leader
BALY
Leading the team behind 800+ ad videos in 2026 across Taxi, Food and Cards, and the shift to AI-assisted production.
Sep 2025 to Jan 2026
Senior Video Editor
BALY
Edited commercial, social and acquisition campaigns across BALY verticals, from brief to multi-format delivery.
Jan 2024 to Sep 2025
Senior Video Editor and Team Leader
Ta3leem / Earthlink
Led the editing team that delivered 6,000+ educational lectures and learning videos at a consistent standard.
2020 to Dec 2023
Video Editor
Ta3leem / Earthlink
Edited educational and marketing videos with a focus on structure, pacing and brand consistency.
Jun to Aug 2021
Executive Producer (Contract)
Rewaq Baghdad
Led end-to-end production of the "I Am the Parliament" campaign, from concept and casting to delivery.
SKILLS AND TOOLS
Tools
Adobe Premiere Pro
Adobe After Effects
DaVinci Resolve
Adobe Audition
Adobe Photoshop
Adobe Illustrator
Google Workspace
Microsoft Office
Higgsfield
Claude
AI Video Generation
AI Image Generation
Skills
Media Production Leadership
Team Leadership
Production Planning and Scheduling
End-to-End Production Workflow
Post-Production Management
Video Editing
Motion Graphics
Visual Storytelling
Creative and Technical QC
Agency and Vendor Management
Stakeholder Management
Workflow Improvement
Media Asset Management
AI-Assisted Content Production
Arabic (native), English (upper-intermediate)
EDUCATION AND CERTIFICATIONS
Master of Fine Arts (MFA), Cinema and TV Arts
University of Baghdad
Bachelor’s Degree in Cinema and TV Arts
University of Baghdad
Project Management for Creative Projects
LinkedIn Learning · PMI, 2025
The Art of Line Producing
UCLA Extension, 2025 · with Distinction
Screenwriting Course
Ark Film School, London, 2025
Meta Social Media Marketing
Meta · Coursera, 2024
Video Production Paperwork
LinkedIn Learning, 2025